Tod’s, Hogan & Fay

For nearly four years, I've collaborating with the esteemed Tod's Group, playing a role in the realm of some digital assets. What began as a task to craft digital catalogs for showcasing upcoming collections to the stores has flourished into a multifaceted journey.

Over the course of these years, my responsibilities expanded to encompass a diverse range of projects. I took the reins in revitalizing and enhancing the DEV Group Newsletter communications, breathing new life into its layout annually. In a bid to facilitate seamless connections, I pioneered the establishment of a novel communication channel via WhatsApp for Fay and Hogan, fostering direct engagement and interaction with the audience.

One of the highlights of this journey was conceiving and actualizing a digital lookbook for the Rebel 2021 collection.

Working hand in hand with the Tod's Group, I've adapted to the ever-evolving digital landscape. It has been an enriching experience, one that has allowed me to contribute my passion and skills to further enhance the brand's digital presence and resonate with audiences in fresh ways.