QC Terme

QC Terme is a respected presence in the wellness sector, recognized for its collection of thirteen establishments, spanning wellness centers, spas, and resorts across Italy, France, and the United States of America.

In my role at the helm of the graphic team, I assumed responsibility for crafting and implementing visual assets across the company's thirteen spa centers. This encompassed a range of tasks, from shaping and adapting graphics for catalogues, leaflets, brochures, cards, and invitations, to navigating diverse projects across different media. Employing a variety of software tools, I sought to produce thoughtful and functional designs that aligned with our overarching business goals. I also had the privilege of coordinating photoshoots, collaborating on image layout, and working closely with our marketing counterparts to maintain a harmonious visual narrative across our resorts.

My involvement extended to exploring innovative communication materials for upcoming resorts, generating editorial and digital components. Striving to foster creativity, I embarked on the journey of conceptualization and execution, carefully considering color harmonies, typography, imagery, and layout to cultivate engaging content that resonated with our audience and furthered our brand's vision.