Frette

During my tenure at Frette, I had the privilege of delving into the realm of communication intertwined with luxury brands, which offered a profound insight into this captivating world.

In my multifaceted role, I contributed to the curation of Frette's image layout, working harmoniously with the Digital team and CRM to maintain a seamless imagery consistency across all digital communications. In my duties there was also the identification of content and asset requirements, ensuring alignment with site pages, editorial content, and the overarching ecommerce strategy.

During global events held in iconic cities like Milan, Paris, London, and Moscow, I coordinated brand graphics, ensuring a cohesive representation of Frette's ethos on the global stage.

My journey also encompassed the artful creation and adaptation of a spectrum of materials including catalogues, leaflets, brochures, cards, and invitations. With each project, I harnessed a diverse array of tools and software.

In essence, my time at Frette allowed me to not only participate but also immerse myself in the artistry and strategy underpinning luxury brand communication. It was a fulfilling chapter that enabled me to contribute my skills and passion to elevate Frette's visual narrative while embracing the unique challenges and opportunities inherent in the world of luxury.