Ray-Ban x Disney: Mickey&Minnie

I had the privilege of spearheading the conceptualization and execution of the Ray-Ban x Disney: Mickey & Minnie collaboration.

Drawing inspiration from the iconic silhouettes of Mickey and Minnie Mouse, I envisioned a concept that integrated these timeless figures into the world of eyewear. By employing vibrant flex LED lighting that matched the colors of the frames, we breathed new life into the characters and the frames themselves.

The result was a visually fusion of design and storytelling, where Mickey and Minnie's silhouettes illuminated with a joyful energy, enhancing the frames and creating a captivating synergy. With this collaboration we were able to deliver an enchanting visual experience that resonated with audiences and celebrated the magic of both Ray-Ban and Disney.