Ray-Ban x Disney: Little Mermaid

I had the privilege of conceptualizing the Ray-Ban x Little Mermaid photoshoot, where I contributed to its journey from initial idea to the final, in which I saw this "underwater" spectacle became reality thanks to the photographer and his team. In light of limited details about the Little Mermaid's live-action adaptation at the time, we focused on maximizing the use of light to recreate the essence of "The world above" that Ariel aspires to. Guided by mockups and a dedicated team, we carefully brought this concept to life.

Throughout the process, we harnessed the play of light and imagery to capture the mystical atmosphere of the ocean's depths, seamlessly blending Ray-Ban's iconic eyewear with the enchanting spirit of the Little Mermaid's universe. It was a rewarding moment to discover that our project shared similarities with Disney's official live-action poster for the Little Mermaid, suggesting that we might have captured a piece of the magic that makes the story so beloved. Our endeavor aimed to pay homage to both brands and tell a visual story that resonated with viewers in a meaningful way.